I'm Not for Everyone
The Nebraska Tourism Commission's slogan is "Honestly, it's not for everyone." This is real! I love a good self deprecating slam as much as the next person, but this is THE catch phrase they are using to attract visitors to their state. And, I think it's brilliant.
Marketing can make or break a business, or like in the above case, a whole state. And, even though I got a solid C+ in college marketing, I still think it's one of the most memorable of all of my courses. Fortunately marketing has come a long way since 1990. And, I am certain I didn't realize at that time how important that knowledge would become to me in my career path, or perhaps I would have put forth a wee bit more effort. I guess we'll never know.
Nowadays marketing feels a lot more like entertaining, which, fortunately, is also a strength of mine. It involves a lot more of how you put yourself out into the world as opposed to where you should advertise. And I, for one, wholeheartedly embrace the old standard of "truth in advertising" in that what you see with my business and myself is what you get. No fancy filters, no famous influencers, no smoke and mirrors. Now don't get me wrong, I put a lot of work into making all of my marketing photos as pretty as possible because I have always enjoyed doing that. (Thanks to my scrap booking days.) But I don't want to fool anyone into thinking that I'm offering something that I'm not.
Shopping small is becoming more and more relevant. And in this economic climate small business owners are having to find ways to make themselves stand out from the booming pack. This takes me back to Nebraska. When other states are offering sunshine and beaches and snow powdered mountains, Nebraska embraces their lack luster landscape and instead offers laid back experiences. Honestly, they're not for everyone.
I like the message so much. It's ok to not be for everyone. It is, in fact, impossible to win over the approval of the masses. And there are too many trolls out there just waiting to tell us how not ok we are.
Am I comparing my business to Nebraska? No, not so much. I kind of pride myself in the fact that Home Girls is a fun and pretty place to visit. This has always been one of my biggest goals. I simply want to create a space that people enjoy coming to to visit and shop. But, I really am ok with the absolute fact that I'm not for everyone. And the good news is that our fair little town has a growing number of shops and boutiques at which they can do business. I think in that respect that we do have something for everyone...well, every woman anyway.
Now, navigating the online marketing landscape is an entirely different story all together. It's a work in progress. Wish me luck.
In the meantime, thanks for stopping by and reading! I appreciate it more than you know, because I do realize that I really am not for everyone.